Guiding Values

Quality Above All

We sell only products that we believe to be of the highest quality, and we are prepared to do our utmost to guarantee satisfaction to our customers. We have sampled many, many offerings in our industry and have chosen the products we sell as those we want to stand behind. We believe in quality that is built in rather than defects that are inspected out, and that when quality comes first, more cost-effective building projects follow.

Customers First 

We keep our customers happy by exceeding their expectations for products, services, and attitude. We believe in listening to our customers, responding to their feedback, earning our credibility by selling quality products, delivering comprehensive services, and keeping our commitments. 

Continuously Improve

We establish our priorities using the concept of "the Vital Few.” We concentrate our resources on continuously improving the 20 percent of causes of the 80 percent of difficulties while empowering each employee to make continuous improvements in their area of responsibility. We strive for constructive and honest self-assessment to identify opportunities for improvement.

Support Employees

We design jobs and provide opportunities to promote employee teamwork, productivity, creativity, pride in work, trust, integrity, fairness, involvement, development, and empowerment. We recognize, advance, and compensate employees according to their excellence in team and individual performance. 

Support Partners

We work to maintain mutually beneficial partnerships with suppliers, representatives, distributors, architects, design houses, construction companies, government agencies and consultants who are so important in our ability to achieve our mission and guiding values.

Support Infrastructure

We continually invest in advancing our distribution processes, devices, circuits, systems, and software technologies to provide timely, innovative, reliable, and cost-effective services in support of our products.

Communicate Effectively 

Our goal is to be always up to date with both vendors and customers. We strive for honest, constructive, and timely communication in both channels to resolve issues, exchange information, and share knowledge.